Get Your Business Holiday-Ready with These Essential Tips!

September is Hispanic Heritage Month!

This month is a wonderful opportunity to honor Hispanic and Latinx individuals’ rich contributions, vibrant cultures, and inspiring stories.  Check out our featured clients below or view our marketplace to support Hispanic-owned businesses!

As the holiday season approaches and Q4 comes into view, it’s the perfect time to ensure your business is geared up for success. These upcoming months hold incredible potential for both product- and service-based businesses, providing a chance to boost sales and strengthen your connection with new and existing customers.

Here are five tips to get you started with smoothly navigating the approaching holiday season:

Create Holiday Promotions and Specials:

• Plan holiday promotions and sales to attract more customers; consider offering gift cards or packages to entice shoppers, especially for service-based businesses. Cyber Monday (November 27th) is the perfect time to offer exclusive opt-in deals to grow your email list and continue engaging with your customers throughout the season and beyond.

Get on Top of Inventory Management:

• The holidays come with an influx of purchases – take time to ensure you have enough inventory or materials to accommodate. Starting promotions and sales earlier in the season can help forecast inventory needs for the remainder of the quarter.

Financial Planning:

• Allocate a budget for materials, inventory, and marketing. Explore potential loans or financial products to support your holiday operations, or get in touch with an Ascendus loan consultant to address any questions!

Online Presence Optimization:

• Optimize your online presence with SEO or run an SEM campaign to make it easier for customers to find you through the web or on social media. Ensure your website is user-friendly and mobile-responsive, and ensure any email opt-in forms are functional.
• Use Google Tag Manager or your website’s traffic-monitoring features to see how users are interacting with your content and offers.

Shipping and Returns:

• Establish clear guidelines for shipping and returns to provide a seamless customer experience.

Remember that these tips can be adapted to suit your unique business and circumstances. Always keep an eye on evolving consumer trends to see how else you can take advantage of the holiday season!

Click to watch, and learn more about the incredible businesses that successfully navigated the pandemic with Ascendus.

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