The Brewing & Business Experienceship is a competitive opportunity for one craft brewer annually to receive educational and enrichment experiences that positively impact their success. The Experienceship will be tailored to the selected brewery’s business needs. Potential opportunities include:

• Airfare and lodging for two individuals to attend the Experienceship Festival in NYC on September 7th celebrating the Experienceship finalists.
• A full year of virtual mentoring from various functional areas of The Boston Beer Company. Functional areas can include ingredients brewing, procurement, quality assurance, social media, graphic design, accounting/finance, legal, marketing, sales & distribution among others.
• Extended in-person mentoring from Samuel Adams, including from founder Jim Koch. This includes one week-long trip to Boston with airfare and lodging covered for two individuals.
• A collaboration beer that will potentially be released in limited distribution in the craft brewer’s region and potentially in other markets.

Please finish your application by Wednesday August 10th, 2022. Reach out to [email protected] if you have any questions!

Register here