Marisa Nuñez, Marisa Hair, Long Island City, NY

Rejane D Cunha-Cawthron

RJ AESTHETICS

North Reading, MA

“Every challenge pushes us to evolve into the person we aspire to be.”

Empowering Change Through Holistic Skincare

In 2020, Rejane took the first steps toward her dream by launching her LLC. Although she initially remained inactive, she fully committed to her esthetician business in 2022. With a background as a server for 14 years, Rejane skillfully balanced her studies and work, demonstrating her resilience and dedication.

 

A Passion for Service

Rejane’s decision to start her own business stemmed from a deep desire to serve her community. “Working for others never fulfilled me,” she shares. “I wanted financial independence and the opportunity to make a genuine difference in people’s lives.” For Rejane, her work goes beyond providing services; it’s about enhancing well-being and fostering connections.

 

A Holistic Approach to Skincare

At the heart of Rejane’s business is a commitment to holistic skincare. She emphasizes that healthy skin results from a combination of nutrition, self-care, and mental wellness. “It’s not just what you apply to your skin; it’s also about what you eat and how you nurture your body and mind”, Rejane explains. She educates her clients on the vital connection between diet and skin health, encouraging mindful choices.

 

Embracing Challenges as Opportunities

Rejane believes that challenges can be powerful catalysts for growth. “Every challenge pushes us to evolve into the person we aspire to be” she reflects. By maintaining a positive mindset, Rejane overcomes obstacles and continually seeks opportunities to enhance her business and client experience.

Support from Ascendus

When Rejane needed financial assistance, a friend referred her to Ascendus. She connected with Andrea Ierace, SVP of Lending, who provided compassionate support throughout the loan process. Andrea recalls, “When I met Rejane, she was very disappointed with the banking system, as she hadn’t been able to secure any business financing when she started her business. I immediately understood that her goal was not just to obtain a loan but to find someone she could trust, who would take the time to understand her current business needs and ultimately support her in achieving her vision and long-term goals. From day one, I felt she wasn’t just working hard to provide the necessary documentation to get her loan approved; she was genuinely trying to convey her love, passion, and commitment to her business.”

The loan allowed Rejane to implement essential improvements in her business, elevating her services and client satisfaction.

A Strong Support System

Rejane attributes much of her success to her husband, who is her biggest supporter. “I couldn’t do anything without his help; he is so handy and a very hard worker” she shares. His unwavering support has been instrumental in helping her navigate the challenges of entrepreneurship and grow her business.

Vision for the Future

Rejane’s ultimate goal is to establish a medical spa that offers comprehensive services. She envisions a future where she can provide her clients with even more holistic care while achieving financial stability for her family. “I want to ensure my children can pursue their education without financial concerns” she shares.

Inspiring Others to Pursue Their Dreams

Rejane encourages aspiring entrepreneurs to embrace their dreams. “You don’t have to be perfect to start, but you must start to grow” she advises. Her journey exemplifies the impact of perseverance, passion, and the support of organizations like Ascendus.

Rejane’s story serves as a reminder of how dedication to service, inclusivity, and well-being can create lasting change in our communities. Her holistic approach and commitment to client education set her apart, making a positive impact on everyone she encounters.

To know more about her, visit: https://www.rejeaesthetics.com/

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